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Blog Distribution Channels To Earn More Traffic

Blog distribution is rarely thought of, and I’m here to tell you that has to change! Your blog posts, the most valuable pieces of owned media you have in your archives, should never just be published...

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Branding And Helpfulness Begin With Culture

Helpfulness is akin to giving, giving back and paying it forward. When someone deigns to be helpful, they are thinking not first of themselves, but of another who is more in need. What does that ‘need’...

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IDG Uses Brand Ambassadors To Align Culture To Brand

IDG is a HUUUUGE company; in fact, it states on its website that it is the world’s largest media tech company. That’s nothing to sneeze at, and you know what else? IDG also had a brand culture problem....

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The PPC Ad Fail; A Click That Generates No Customers

Your PPC ad via Google that costs you a fortune? Yep, that one; it’s failing. I have a customer experience to prove it, too, and I bet you can cookie cutter my experience into your business. My...

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In A Quinnipiac Poll Of My 10 BFFs

A survey and a poll from either the leading university (who the hell has ever heard of Quinnipiac University , why is it the bell weather of presidential elections and where on God’s green earth is...

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